Re-branding Plan discussion start the day. This meeting with the founders and related team give me a lot of new insight about branding, not just put the ads somewhere crowded.. 🙂

Simple definition of branding is a set of comprehensive activities that main goal is to create or increase awareness from our targeted customer (or in this case also our customer’s buyer). Strong brand with some specific value also be a reason why customer still buying products. Media is one of the tools we highlighted and we will use it wisely (because of the cost). Not the cheap one but the worthy! Other way is using brand ambassador, new logo, new website, and some other methods. All the plan is cool and tech can help with our capacity with agreed timeline. As our OKR target, our main goal is to increase our revenue and retain our customer.  

After lunch, meeting with Finance about their request. Complicated things to do yet possible.

Common an issue has 2 ways of solution, short term solution and complete solution. For this case I suggested the short term one since we are focusing on ERP project for now. 

Another good discussion in the afternoon is about take down 1 of 2 internal communication application. Yeah, plan for it from last year, finally this issue go to under the spotlight and there were a mutual consent from us together. Ask related team to plan for it, not take it down harshly because some people are still using the application.